The candidate cant be expected to list all the off-page and on-page optimization techniques with engine specialist. However, the candidate should give a methodical answer, mentioning important details. He should be able to clearly state the process of optimizing a website; for example, However, the candidate should give a methodical answer, mentioning important details. He should be able to clearly state the process of optimizing a website; for example, the candidate should talk about how the quality of a website is assessed, how a website is rank, and the strategies used for evaluating the campaigns success.