The company’s website is like the company’s front desk which should be presentable and appealing .All the steps in the website should be customer friendly and should lead the customer to make a purchase. Thus avoid too much details in the contents.
Companies that invest in Internet marketing generally fall into two camps: those frustrated because their investment isn’t paying off, and those frustrated because they can’t tell.
Companies address the frustration in a number of ways—changing agencies, changing strategies, tweaking this and tweaking that. However, the vast majority of organizations failing or floundering with Internet marketing make one, two, or all three of the worst mistakes possible and never address them.