Internet marketing failures

The company’s website is like the company’s front desk which should be presentable and appealing .All the steps in the website should be customer friendly and should lead the customer to make a purchase. Thus avoid too much details in the contents.

Companies that invest in Internet marketing generally fall into two camps: those frustrated because their investment isn’t paying off, and those frustrated because they can’t tell.

Companies address the frustration in a number of ways—changing agencies, changing strategies, tweaking this and tweaking that. However, the vast majority of organizations failing or floundering with Internet marketing make one, two, or all three of the worst mistakes possible and never address them. All the agencies, strategies, and tweaks in the world won’t compensate for errors in these three areas. Fix them, and you are on your way to success in SEO, PPC, email marketing, social media, or whatever other online campaigns you’ve got underway.

Mistake 1: Inwardly Focused Writing

The company website is where the magic happens, where conversions (orders or sales inquiries) are won or lost. Most companies mangle the magic by ruining their home and product/service pages with boring, overly detailed, inwardly focused content that fails to give website visitors any intellectual or emotional reason to complete a transaction or request a consultation.

Mistake 2: Lame Calls to Action

Sometimes companies get the content right, and sometimes visitors are so in need they may be willing to convert in spite of awful content. And yet, conversions are still squandered because the company has failed to add strong calls to action to its home and product/service pages.

Mistake 3: No Lead Validation

If you’ve thought about the previous two mistakes before, I’ll bet number three has never crossed your mind—but don’t worry; 99 percent of your competitors are in the same boat.

Lead validation is the process of separating sales leads from other website conversions—spam, sales solicitations, customer service inquiries, etc. Without validation, you will never know how effective your campaigns are, and never be able to improve them efficiently. Very few companies do validation because very few companies realize that as much as 50 percent of their conversions are something other than leads!

Most Internet marketing/web analytics reports lump all conversions together; thus, companies fall into the habit of thinking about conversions as being synonymous with leads. As a result, they overestimate the success of their campaign by as much as half, and they base campaign changes on conversion data, which is inaccurate, rather than on lead data, which is accurate. This error in campaign execution leads to bad decisions; just because a particular keyword or PPC ad generates a lot of conversions doesn’t mean it generates a lot of validated leads.

Both online and offline marketing requires creation so as to stay ahead . It requires one to display confidence in whatever they create .We should not be afraid of failure we should change ideas with time so as to remain relevant.

Online marketing isn’t something you can just through in. These campaigns, just like traditional marketing, require thought.

Online marketing demands that entrepreneurs continue to innovate and evolve.  Be it creatively repackaging products, promotions of services etc, a bit of freshness is sure to create an interest in your business. However, entrepreneurs are often found to refrain or limit their creativity unknowingly.

Studies have proved that there is a pattern to these creative inhibitions. The most common reasons are:

Lack of focus on creation

When creativity is flowing, multi-tasking has to stop, as it disrupts, dilutes focus and does not allow free flow of creative thoughts. Hence, at the first flashes of creativity entrepreneurs need to concentrate and let the ideas seep through and evaluate at a later point of time. Experts say set goals and pursue them, “For this month, I want to see my business bring in $100.” Then begins the process of ideation and motivation, inspiration will flow and creativity is optimized.

Fears of Failure

The immediate reason that prevents implementation of an inspiring, creative idea is the fear of failure and the enormity of bearing the logistics of losses. However, the essence of entrepreneurship is charting paths, treading the unexplored and giving in to fears inhibits the creative growth curve, stunting growth.

Self Confidence

Success brings self-confidence and drives greater success. Therefore, retaining self- confidence is the key to creativity in online marketing and keeping it successful.

Once, these inhibitions are avoided the path to successful online marketing is well established.

Sourced from: http://www.businessinsider.com/reasons-for-online-marketing-failure-and-overcoming-them-2011-6?IR=T

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